The marketing area focuses on the latest thinking in marketing and nurture students to be industry ready with its updated curriculum and industry interaction, which prepares them to make better decisions, and to deal with dynamic complexities of the market.  Marketing area develops analytical skill in students and encourages them to be creative to find the solution of the various business problems. The area collaborates with the alumni and industry to bring the latest trends and practices in the day-to-day learning.

Marketing area encourages the faculty to conduct cutting edge research that can benefit the academia and industry. Faculty of marketing area present and publish research papers, develop cases, work on research projects on various aspects of marketing.

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