Nirma University Journal of Business and Management Studies is dedicated to promoting research in business and management studies. A key objective is to equip practising managers and academicians to conduct credible research respectively to make better decisions in their professional lives. It welcomes original research papers dealing with complex business and economic problems relating to trade, industry, finance, foreign direct investment, international trade, entrepreneurship, and family business.

The journal accepts submission of empirical research articles, conceptual research articles, case studies, practitioner’s viewpoints, interviews with experts, and book reviews.

For subscription related enquiries write to:

M Mallikarjun

Nirma University Journal of Business and Management
S.G.Highway Ahmedabad 382 481, Gujarat
Tel: +91 79 71652000, +91 2717 241900-4
tel: +91 2717 241916

The Editorial Board may decide the areas in which the institutes will publish the papers.  Specific theme based special issues may also be published.  In general, the journal should include :

  • Research articles,
  • Book reviews,
  • Interview with experts, practitioners,
  • Case Studies,
  • View Points/Opinion,
  • Invited papers from renowned researchers

To promote activities of research in the domain of management practice.

To provide platform to the researchers/research scholars/faculty members to share the findings of their research and best practices with business and academic community at national and international level.

To contribute in generation and dissemination of new knowledge.

Chief Editor

Dr Ashwini K. Awasthi

Professor, Institute of Management, Nirma University

Associate Editors

Dr Hrudanand Misra

Additional Director, Institute of Management,  Nirma University

Dr Hardik Shah

Associate Professor, Institute of Management, Nirma University

Dr. Pradeep Kautish

Associate Professor, Institute of Management, Nirma University

Editorial Advisory Board

Prof Anwar Hossain

Vice Chancellor, Northern University, Bangladesh

Yoginder K Alagh

Chancellor of the Central University of Gujarat, Gandhinagar and Professor Emeritus, Sardar Patel Institute of Economic & Social Research, Ahmedabad

Murali Patibandla

Professor, Indian Institute of Management, Bangalore

B S Sahay

Director, Indian Institute of Management, Raipur

Che-Jen Su

Associate Professor, Fu Jen Catholic University, Taiwan

Namjae Cho

Professor, Graduate School of Business Administration, Hanyang University, Seoul

Iraj Mahdavi

Professor and Vice President of Graduate Studies & Research, Mazandaran University of Science and Technology, Iran

Satya Paul

Head of School of Economics, University of South Pacific, Suva, Fiji

Bradley Bowden

Associate Professor, Griffith University, Australia

Liu Chunhong

Vice President, Donghua University, Shanghai

Authors are requested o submit their manuscripts in MS-word, as an e-mail attachment, to Author names should be there only on the cover page, while the body of the manuscript should not contain any identifying information. for formatting of the manuscript, please refer to the ‘Useful Templates’ Section.

Corresponding authors are expected to address the queries raised or suggestions made during the review process.

Manuscript Preparation Guidelines

For the preparation of the manuscript, please refer to the template below:

  • Empirical Research Articles, Conceptual Research Articles, Case Studies, Practitioner Viewpoints, Interviews with Experts, and Book Reviews on business, and areas connected with management are welcome.
  • Two copies of the typescript, typed in double space on A4 size paper with adequate margins on all sides, should be submitted. The first page should have the title of the paper and name(s) of author(s) with institutional affiliation. The second page should start with the title of the paper, followed by text. Name(s) of author(s) should not appear anywhere in the text.
  • A soft copy of the typescript in PC compatible MS Word document format should be emailed to the editor at:
  • The length of the paper including tables, diagrams, illustrations, etc, should not exceed 20 double-spaced pages. Short communications, book reviews, case studies / executive experience, sharing, etc. should not exceed five double-spaced pages.
  • The typescript should be accompanied by an abstract in about 100 words along with a declaration that the paper has not been published or sent for publication elsewhere.
  • All tables, charts, graphs, figures, etc. should be kept to the minimum. They should be given on separate sheets with sources indicated at the bottom.
  • All notes should be numbered consecutively and should appear as endnotes. These should be kept to the minimum. Notes in tables should be appropriately marked, and sources should appear at the bottom of the table.
  • References should be placed at the end of the text and should follow the author-date system. In the text, references should appear as (Bhagwati, 2000) etc. Multiple references to the same author for the same date should be displayed by suffixing a, b, c, etc. to the date (e.g. Rao 1974a, 1974b).
  • The style of referencing should be as follows: Books: Robbins, Stephen P., and Coulter, M. (2002). Management. New Delhi: Pearson Education. Papers in journals: McGregor, D. (1957), Uneary Look at Performance Appraisal, Harvard Business Review, 35 (1), 89-94.
  • For all formatting, referencing, and citation purpose, latest American Psychology Association (API) Publication manual should be followed.
  • All contributions will be subjected to peer review. The decision of the Editorial Board will be final. Papers not accepted for publication will not be returned.
  • The author (or the first author if there is more than one author) of the published paper will receive a complimentary copy of the issue in which the paper appears.
  • Typescripts and all editorial correspondence should be addressed to:

Nirma University Journal of Business and Management Studies (NUJBMS) takes anti-plagiarism seriously, and follows the university guidelines for the same. In addition to observation during the review process, it uses licensed version of a reputed software for detection of plagiarism. NUJBMS does not allow publication of manuscripts where the overall similarity is more than 10% (after filtering the references, and author details).

Once the manuscript is finally accepted for publication, authors need to download and fill the form below, and mail the scanned copy after putting their signatures.

Case Study
Rectifiers & Controls, Faridabad
Aashish Jindal, Pavan Narang, Richi Kotadia, Satish Nair, C. Gopalkrishnan
Artificial Neural Network for Stock Market Forecasting
Nitin Merh, V. P. Saxena, Kamal Raj Padasani
Kshamanidhi Adabar
Service Convenience of Retail Malls in Ahmedabad – A Study
Jayesh Aagja, Rakesh Nair, Gargi Chandorikar
Case Study
Sunrise Travels Pvt. Ltd.
Avinash Kripal, Anup K. Singh
Books Reviews


Case Study

Brijesh Shah, Dimple Bhatt, C. Gopalkrishnan

Financial Derivatives in Risk Management
Kaushik N. Trivedi, Sarla Achuthan
Madan Lal Bhasin
A. Aparna
Munmun Mohanty
Elizabeth Wangari Gathuthi,  Stephen Irura Nganga, Ruth Tubey
Himanshu M. Trivedi

Book Reviews

Kshamanidhi Adabar
Triple Bottom Line Reporting and Corporate Sustainability
Suneel Arora
Primal Branding
Satish K. Nair
Dr. Anil Kumar Kothari, Bichanga Walter Okibo, Li Xin
Creating Peoples Brand-The case of Vindhya Valley-Herbal
Manmohan Yadav


Anup K. Singh
Malay Bhattacharyya
Indira J. Parikh
Uma Jain
Lalitha Iyer
Sushama Chaudhari, Vivek Gandhi, Sanjyot Pethe

Pradip Khandwalla

Book Reviews
Sunny Thomas and Waheeda Thomas
Deepak K. Srivastava
Satish K. Nair
Shantanu Mehta
Kshamabidhi Adabar
Robert Kertész
Shilpa Surana
Garima Kapoor
Hardik Gandhi

Annual subscription

Rates by Post India Overseas
For Individuals Rs.500 US $ 15
For Institutions Rs.1000 US $ 25

For subscription related enquiries write to:

Nirma University Journal of Business and Management Studies, Institute of Management, Nirma University,  S.G. Highway, Ahmedabad-382481, Gujarat, India.

Tel:+917971652000, +912717241900 – 4


Payment may be made by crossed demand draft drawn in favour of “Institute of Management, Nirma University”, payable at Ahmedabad.

Claims for missing issues should be made within three months of publication.

Get our Newsletter