Thrust Areas

IMNU aims to augment its research excellence in the following thrust areas.

Behavioural Finance

  • Behavioural Asset Pricing
  • Behavioural Decision Making
  • Market Anomalies
  • Investor Sentiment

Corporate Finance

  • Dividend Policy
  • Capital Structure
  • Working Capital Management
  • Alternative Finance
  • Entrepreneurial Finance

Financial Services

  • Adoption of Contemporary Financial Services
  • Financial Inclusion – Reach and Impact
  • Role of Technology in providing Financial Services
  • Merchant Banking and ICOs
  • Innovation in Financial Services
  • Impact of Regulations and Amendments thereof related to Financial Institutions and/or Services

Capital Market

  • Stock Market Integration
  • Stock Market Efficiency
  • Innovative Instruments in Capital Markets
  • Performance Measurement
  • Economic Variables and Capital Market
  • Investment Trading Strategies
  • Volatility Modelling


  • Indian & Global Accounting Standards & Reporting Practices
  • Quality of Financial Reporting
  • Mandatory and Voluntary Disclosure Practices
  • Forensic Accounting, Fraud – identification & detection
  • Innovation and technology in accounting
  • Corporate governance, disclosure, and accountability
  • Accounting practices in family businesses
  • Management Accounting and Control Issues


  • Base Erosion and Profit Shifting
  • Tax Planning, Tax Avoidance and Tax Evasion
  • Income Computation & Disclosure Standards and the Ind-Accounting Standards
  • Goods and Services Tax

Economic Policies

  • Indian Agriculture Study
  • Rural Health
  • Universal Health Coverage
  • Economic Inequalities
  • Rural Employment
  • Gender Issues
  • Evaluation of Public Policies Globalisation, trade and development
  • Public Finance
  • Environmental Economics
  • Entrepreneurial Economics

Information Technology

  • Implementation of m-Health or e-Health interventions
  • E-governance and development
  • Urbanisation and technology


  • Marketing of health services/hospitals
  • Customer satisfaction issues in healthcare delivery
  • Behavioural aspects of decision making


  • TRIPS and pharmaceuticals
  • IPRs in healthcare/ indigenous herbs


  • Incentive mechanism for consultants in hospitals
  • Motivation across various cadres of hospitals – public as well as private

Social Sciences

  • Human-environment interactions and sustainability


  • Environment Tax
  • Environment Pollution

Manufacturing Excellence

  • Sustainable Manufacturing and Services Operations

Supply Chain Management

  • Supply Chain Analytics
  • Reverse Supply Chain
  • Healthcare Supply Chain Management

Business Analytics

  • Data Analytics
  • Symbolic data analysis
  • Application of data mining techniques
  • Big Data

Mathematical and Statistical Techniques Sustainable Manufacturing and Services Operations

  • Decision making with MCDM methods
  • Mathematical modelling and simulation of Business/Industrial problems
  • Statistics in Manifolds
  • Statistics in Interdisciplinary Areas
  • Computational Statistics

Behavioral Operations Management, Judgment and Decision Making, and Service Management

IIT, Kharagpur

  • Industrial and System Engineering


  • Impact of Supply Chain Practice of Financial Flow

Human Resource

  • Linking HR practices and Supply Chain

Department of Statistics, University of California, Berkeley

  • Physical Science: Bioinformatics, Computational Biology, Astronomy, Astrophysics, Environmental Risk Analysis, Neuroscience, Geophysics
  • Social Science: Educational Technology, Educational Statistics, Law and Statistics
  • Engineering: Artificial Intelligence, Text Mining, Signal processing, Remote Sensing
  • Other Areas: Finance Epidemiology, Medical Research

Department of Mathematics, University of San Diego

  • Biophysics, Medical Statistics, Bioinformatics, Economics, Biostatistics

Indian Institute of Technology, Delhi

  • All areas of Science and Engineering

Indian Institute of Science, Bangalore

  • Mathematical and Computational Biology
  • Mathematical and Computational Engineering

People Management

  • Development Communication
  • Print and Electronic Media
  • Well-Being & Psychological Capital
  • Work-Family Balance & Productivity
  • Workplace Demographics & Gender Roles

Language and Literature

  • Humanities and Humanitarian Values
  • Language, Media and the Arts
  • Literature and Cultural Studies

Higher Education

  • Changing Paradigm of Higher Education
  • Quality Assurance for Excellence in Pedagogy & Experiential Learning in Higher Education

IMNU – Human Resource Management

  • Employee engagement
  • Performance management
  • Ethical issues in HRM etc.

IMNU – Marketing Area

  • Consumer behaviour
  • Customer relations
  • Marketing communication
  • Sales force behaviour etc.

IMNU – Finance Area (Behavioural Finance)

  • Cognitive dissonance amongst investors;
  • Over confidence of investors etc.

International Association of Business Communicators

  • Communication and Training and Development,
  • Communication and HR

Strategic Management

  • Innovation Management
  • Firm Capabilities
  • Emerging Technologies
  • Startup Ecosystem
  • Business Sustainability
  • Healthcare Management
  • Technology Innovation Management


  • High Technology Entrepreneurship
  • Entrepreneurship Education
  • Social Entrepreneurship
  • Transnational Entrepreneurship
  • Healthcare Management
  • Entrepreneurship Ecosystem and Stakeholder Interactions


  • Strategic-Social Marketing, Entrepreneurial Marketing

Information Technology

  • E-Commerce Strategies, Strategic Information
  • Technology Management

ICT & Society

  • e-Governance,
  • e-Commerce

Enterprise Applications

  • ERP, CRM, BI

Emerging ICT Nuances

  • Industry 4.0 (Analytics, Big Data, AI & ML, IoT etc), IT Security & Privacy


  • Social Media and e-Commerce, e-Tailing


  • ICT for Microfinance


  • ICT for Productivity
  • Employer branding and Talent Acquisition
  • Human resource analytics for organisational sustainability
  • Managing Gender Equity
  • Ingratiatory Behavior
  • HRM and Technology, the Impact of AI
  • Engagement of Gig Workers
  • Mental Well Being
  • Digital leadership
  • Career Mobility
  • AI and Team Empowerment
  • Reimaging Training
  • Psychological Contract
  • Triple bottom line & HRM
  • Green HRM
  • Entrepreneurial HRM Practices and Succession Planning
  • Employer Branding
  • HRM Analytics
  • Cross Cultural Leadership
  • Global Business Leadership
  • Consumer Decision Making
  • Marketing Analytics for Business
  • Online Retailing
  • Sustainable Marketing
  • Buyer-Seller Relationships
  • Marketing through Digital Channels
  • Co-creation with Customers
  • Non-Profit Marketing
  • Strategic-Social Marketing
  • Role of Media in changing times
  • International Business
  • Hospitality and Tourism
  • Behavioural aspects of decision making
  • Optimizing ROI through Social Media
  • E-tailing
  • Fashion and Luxury Retailing
  • Artificial Intelligence
  • Green Marketing
  • Sustainable Consumption
  • Health Care Insurance
  • Corporate Reputation

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